| 1996 Rank | Item | Manufacturer | 1994 Rank |
| 1 | Chocolate Chip | Famous Amos | 1 |
| 2 | Oreo | Nabisco Foods Group | 2 |
| 3 | *Olde New England Brownie | Plantation | 3 |
| 4 | *Rice Krispie Treats | Kellogg's | 165 |
| 5 | *Fig Newton | Nabisco Foods Group | 4 |
| 6 | *Maxi Krisp | Silverado Foods | 12 |
| 7 | *Krunchkie Low Fat Vanilla | Intersweet | 42 |
| 8 | *Brownie | Plantation | 5 |
| 9 | SnackWells Creme | Nabisco Foods Group | 9 |
| 10 | Loma Doone | Nabisco Foods Group | 10 |